Before joining the C4ADS team, Arien held positions at a leading MarTech company catering to a global client base of over 10,000 brands which encompassed an array of digital products including an A/B Testing, Customer Data Platform (CDP), Content Management System (CMS), and Workflow Management tools. In this capacity, Arien actively contributed to the enhancement of digital experiences across a diverse spectrum of industries. Arien’s journey also includes contributions to an EdTech startup, focusing on A/B testing and analytics, fostering a strong foundation in data-driven decision-making.
Arien’s expertise spans in the full-cycle product development, from concept to successful execution. This extends to crafting comprehensive Go-To-Market (GTM) strategies, backlog management, and strategic prioritization, resulting in well-defined roadmaps for end users and stakeholders. He has worked in cross-functional teams alongside engineering, marketing, design, operations, and legal teams.
Beyond professional pursuits, Arien actively participates in thriving online Product Management communities, contributing insights and knowledge to foster collective growth among young aspiring Product Managers.